Naomi, what are you doing?

is this supermodel partnership in poor taste?

photograph via. PrettyLittleThing

In amongst the New York Fashion Week chatter, I’m surprised more people aren’t talking about Naomi Campbell premiering her first collection with PrettyLittleThing.

I know there are some reasons why people buy fast fashion clothing, especially plus-size consumers who struggle to find accessible alternatives. I know that many people are gradually shifting away from ultra-fast fashion and diversifying their shopping habits, but might occasionally indulge. I’m all for progress not perfection! I am surprised, however, that a woman with a powerful reputation and more than enough money to see her legacy through has decided to sign what I imagine is a long-term contract to promote this controversial brand.